Let’s be honest: the word “networking” often brings up images of awkward small talk, elevator pitches, and “Let’s grab coffee!” messages that go nowhere. And in the world of influencer marketing — where creativity and connection are everything — traditional networking can feel... well, cringe.

But here’s the thing: networking doesn’t have to be transactional or fake. In fact, the most successful people in this space build real, genuine relationships — with creators, marketers, brand reps, and even other early-career professionals.

If you’re looking to grow your network in influencer marketing without making it weird, here are five strategies that actually work (and won’t make you feel like a robot).

1. Engage Before You DM

Before you slide into someone’s inbox, start by showing up in their comments. Whether it’s a creator, marketing lead, or agency rep, take the time to engage thoughtfully with their content. Like, comment, or reshare something they’ve posted — especially if it resonates with you.

It builds familiarity, and when you eventually do reach out, you’re not a total stranger.

💡 What to say instead of “great post!”:

• “Loved your breakdown of the creator campaign for X — so insightful.”

• “Really appreciate how transparent you were about campaign results. Super helpful for someone new to the space!”

2. Use LinkedIn Like a Human, Not a Pitch Bot

LinkedIn is a goldmine for influencer marketing professionals — but too many people treat it like a resume graveyard or a cold outreach machine.

Instead, post your thoughts on trends in the space. Share a breakdown of a campaign you admired. Talk about what you’re learning as you break into the industry. This builds credibility and attracts the kind of connections you actually want.

Then, when you do connect with someone, make it personal.

💬 Try this:
“Hi [Name], I’ve been following your work at [Brand/Agency] and love how your team handled the recent [Campaign]. I’m just getting started in influencer marketing and would love to learn more about your journey!”

3. Find Community in Creator-Focused Spaces

You don’t need a VIP badge to meet people in this industry. There are tons of online (and IRL) communities where influencer marketers, creators, and brand folks hang out:

• Join Slack groups like Marketing Millennials, Freelancing Females, or niche Discords

• Attend virtual panels or webinars hosted by Later, Sprout Social, or agencies

• Show up at creator economy meetups, networking events, or even Twitter/X Spaces

These spaces are less “buttoned-up networking” and more “talking shop with people who get it.”

4. Give Before You Ask

Networking is a two-way street. Before you ask someone for a job lead, mentorship, or a referral, think about what you can offer — even if you’re just starting out.

Can you share a helpful article? Recommend a tool you love? Amplify their post? Or simply say thank you when their content helps you?

Building goodwill without expectation is a long game — and it works.

5. Don’t Underestimate Your Peers

Some of the best relationships you’ll build in this industry are with people at the same stage as you. Those classmates, interns, or junior marketers you’re connecting with now? They’ll be managers, founders, and decision-makers in a few years.

So yes — network “up,” but also network across. Support your peers. Collaborate on projects. Hype each other up. These connections often turn into jobs, partnerships, and lasting friendships down the road.

Final Thought: Relationship First, Opportunity Second

At the end of the day, influencer marketing is built on relationships — between brands and creators, yes, but also between the people working behind the scenes. Approach networking the same way you’d approach creator partnerships: with authenticity, curiosity, and mutual respect.

It doesn’t have to be cringe. It can actually be kind of fun.

Want a list of people or companies to follow if you’re just starting out? I’ve got a go-to list of thought leaders and brands — just drop a comment or DM!