THE BLOG

Let’s say you’ve accepted the hard truth: your influencer marketing program can’t just “feel good”—it has to perform. Now what?

In Part 1, we covered why most influencer programs fail: they’re not ti...

Your brand has an influencer program. You’re sending product, coordinating posts, running some campaigns—and maybe you’ve even worked with some big names. So why isn’t it working?

You’re not alone. A...

The future of influencer marketing won’t look like its past—and honestly, that’s a good thing.

Once upon a time, success was measured in static squares on Instagram and the occasional branded YouTube...

Remember when Meghan Markle launched her new lifestyle brand, As Ever, and everyone rushed to buy the $28 honey jars? The internet buzzed, her limited product drop sold out in minutes—and then… not mu...

When you think of influencer marketing, your mind might go straight to celebrities with millions of followers or viral TikTok stars whose videos rack up millions of views overnight. But behind the gla...