Let’s be real: influencer marketing looks really fun from the outside. You see creators opening PR packages, brands collaborating with TikTok stars, and marketing teams heading to Coachella “for work.” But what’s it actually like to work behind the scenes, especially when you’re just getting started?

If you’re thinking about jumping into the world of influencer marketing, here’s the no-fluff breakdown of what to expect when you’re new to the industry.

💸 Let’s Talk About Entry-Level Pay

We’re not going to sugarcoat it — entry-level roles in influencer marketing often don’t pay big bucks. You’re likely looking at salaries in the $40k–$55k range (depending on your location and whether it’s agency, brand, or startup). And in some cities, that barely covers rent.

But here's the good news: this is one of those industries where you can grow quickly. If you’re sharp, organized, and proactive, promotions and raises can come fast — especially at smaller companies or fast-moving startups where there’s room to take on more responsibility.

Pro tip: If a role offers “free product in place of pay,” run. It’s one thing for a creator to be gifted product, it’s another for a full-time employee to be compensated that way. Exposure doesn’t pay the bills.

🚀 Hustle Culture Is Very Real

Influencer marketing moves fast. Campaign timelines are short. Platforms are always changing. Creators are in different time zones. And because it’s a relatively new part of the marketing world, processes aren’t always locked in.

You’ll likely wear a lot of hats, and sometimes you’ll be expected to “just figure it out.” This can be incredibly exciting — but it can also be overwhelming if boundaries aren’t in place.

Expect late nights during big launches, last-minute changes, and a general “get it done” energy. This isn’t a 9-to-5 that shuts off the moment the clock hits 5 p.m. But it can be deeply rewarding — especially when you see a campaign go live and your work making real impact.

Pro tip: Set boundaries early and communicate clearly. Hustle ≠ burnout.

🎁 The Free Product Glamour (and Reality)

Yes, there are perks. You might get gifted product. You might even attend cool events. You’ll definitely get a peek at PR packages, unreleased launches, and collaborations before the public does.

But behind every unboxing video is a spreadsheet, a shipping deadline, and someone triple-checking FTC compliance. That someone? Probably you.

Free product is fun, but it’s not the same as job satisfaction. The most rewarding part of this work often isn’t the swag — it’s building relationships with creators, seeing strategy come to life, and knowing you’re part of an evolving industry.

Pro tip: Enjoy the perks, but don’t let them cloud your judgment about toxic culture, poor management, or low compensation.

💼 What You Actually Do in an Entry-Level Role

Here’s a peek at what a typical day might include:

• Vetting creators for brand alignment and engagement

• Sending outreach emails and tracking responses

• Drafting campaign briefs and content guidelines

• Reviewing content for compliance and brand fit

• Managing spreadsheets (so many spreadsheets)

• Reporting on performance metrics like engagement, reach, and ROI

• Coordinating product seeding or campaign timelines

It’s part strategy, part project management, part people skills — and all about staying organized in a fast-moving environment.

🔑 Final Thoughts

Starting out in influencer marketing isn’t all glitz and glam. It’s work — fast-paced, creative, sometimes chaotic work. But it’s also one of the few industries where you get to mix brand storytelling, creator relationships, and real-time cultural relevance in a way that feels fresh every day.

If you’re curious, adaptable, and excited to be part of something that’s constantly evolving, there’s absolutely a place for you here. Just know what you’re walking into — and walk in with confidence.

Want more behind-the-scenes tips or advice on landing your first job in influencer marketing? Drop your questions below or reach out — I’ve been there, and I’ve got you.