Remember when Meghan Markle launched her new lifestyle brand, As Ever, and everyone rushed to buy the $28 honey jars? The internet buzzed, her limited product drop sold out in minutes—and then… not much else. The initial hype fizzled fast. Why?

The problem isn’t the logistics. It’s the content.

The Content Is Out of Touch

Let’s be honest: nothing about As Ever feels relatable.

In a world where audiences are craving transparency, imperfection, and human connection, Meghan’s version of cozy domesticity feels artificial. The content—intended to make us feel like we’re hanging out in her kitchen—comes across as overly staged and painfully controlled.

The food she prepares? Uninspired. The guests she brings on? Scripted. The house she films in? A rented property meant to look lived-in but clearly styled within an inch of its life. There’s no mess, no spontaneity, no humor—just polished, Pinterest-perfect monotony.

There’s No Authentic Connection

Influencer marketing and lifestyle content in 2025 thrive on real connection. Whether it’s a food creator sharing a cooking fail or a mom blogger navigating a rough morning, audiences want real. They want vulnerability. They want a reason to trust you.

With As Ever, nothing feels grounded. Meghan may be the face of the brand, but the content feels like a performance, not a conversation. The disconnect is stark—and it shows in the lack of meaningful engagement post-launch.

A Missed Opportunity in the Creator Economy

Meghan Markle had the chance to redefine what celebrity-driven content could look like in this new era of personal branding. Instead, she delivered something sterile. Safe. Sanitized.

It’s a reminder that even with fame, aesthetic, and budget on your side, none of it matters if you don’t truly understand or respect your audience. Influence can’t be manufactured in a rented kitchen—it has to be earned, post by post, moment by moment.

Final Thought

As Ever may have started with hype, but it’s proof that in today’s creator economy, hype isn’t enough. Relatability beats royalty. Realness beats production value. And if your content doesn’t connect, your brand won’t either.

In 2025, the brands—and people—that win are the ones who show up messy, human, and real.

Unfortunately, As Ever still feels like it was made for someone else’s life—not ours.