THE BLOG

Remember Lil Miquela?

Back in 2018, she was everywhere—an AI-generated influencer with big brand deals, music drops, and a highly-curated virtual life. Created by Brud, Lil Miquela sparked headlines ...

When you're trying to break into a competitive industry like influencer marketing, job boards and cover letters will only take you so far. One of the most underrated strategies for landing your next r...

Let’s say you’ve accepted the hard truth: your influencer marketing program can’t just “feel good”—it has to perform. Now what?

In Part 1, we covered why most influencer programs fail: they’re not ti...

Your brand has an influencer program. You’re sending product, coordinating posts, running some campaigns—and maybe you’ve even worked with some big names. So why isn’t it working?

You’re not alone. A...

Influencer marketing may be rooted in human connection—but make no mistake, artificial intelligence (AI) is reshaping the way it’s done. From influencer discovery to performance analytics, AI is drivi...

The future of influencer marketing won’t look like its past—and honestly, that’s a good thing.

Once upon a time, success was measured in static squares on Instagram and the occasional branded YouTube...

 Influencer marketing isn’t just for influencers—and it’s not just a trend. It’s a growing, evolving industry that needs smart, curious people behind the scenes. If you’re fresh out of college and int...

Remember when Meghan Markle launched her new lifestyle brand, As Ever, and everyone rushed to buy the $28 honey jars? The internet buzzed, her limited product drop sold out in minutes—and then… not mu...

If you're applying for your first job in influencer marketing, it can be hard to know what hiring managers are really looking for. Do you need to have campaign experience? Should you have your own fol...

If you're a new or aspiring marketer wondering where to begin your career, you're not alone. One of the most common questions I hear from students and mentees is: "Should I work for an agency, a brand...

When you think of influencer marketing, your mind might go straight to celebrities with millions of followers or viral TikTok stars whose videos rack up millions of views overnight. But behind the gla...

Let’s be honest: the word “networking” often brings up images of awkward small talk, elevator pitches, and “Let’s grab coffee!” messages that go nowhere. And in the world of influencer marketing — whe...